MTA Distributing has announced its plans to add the full line of SHOEI helmets to its powersports catalog. MTA began distributing SHOEI helmets on October 1.
Kenichiro Ishida, president of SHOEI Co. Ltd. Japan, said, "The addition of another U.S. distributor will open up new opportunities for SHOEI to expand. We cannot rely on our superior helmets to sell themselves. We must also align ourselves with key distribution channels to ensure that our premium helmets are represented to the appropriate level throughout the U.S. We look forward to this new partnership with MTA and believe their sales force will represent SHOEI well.”
Greg Blackwell, MTA's president, said, "This has to be one of the proudest moments in MTA's history. We have been working very hard to add quality brands to our portfolio and SHOEI has to be the Crown Jewel. The MTA dealers are the real winners here and we look forward to being able to fulfill their SHOEI needs along with our other fine products."
Founded in 1959 and headquartered in Japan, SHOEI prides itself on building the very best helmets with superior technologies, also maintaining the core belief that good old fashioned field research yields the highest performing, most functional helmets available.