Tucker Rocky names VP of Purchasing and Merchandising

Tucker Rocky has named Charlie Hadayia Jr. as its new vice president of Purchasing and Merchandising, effective immediately. Hadayia has been with Tucker Rocky since 2011, serving as director of New Business Development and later senior director of Merchandising. 

“The new role allows my team and I to continue our never-ending effort of building the most comprehensive portfolio of products that our customers, and in turn their customers, want,” said Hadayia. “From there, our interaction with dealers will incorporate more education on the products they need, giving us the opportunity to teach them not only about the product itself, but also help them understand how to stock their dealerships based on the needs of the consumer.”

Hadayia came to Tucker Rocky | Biker’s Choice from S&S Cycle. He was instrumental in bringing Twin Power back to the market in 2013, now led by brand manager James Simonelli, and Tucker Rocky published the first Twin Power catalog in over 30 years.

“Hadayia’s experience and knowledge in the powersports industry made him the perfect choice for this position. We are truly excited for what the future holds for both him and the Tucker Rocky | Biker’s Choice family,” said Tucker Rocky president Eric Cagle.