MAG Accessories Group, consisting of aftermarket brands Kuryakyn Holdings, LLC, and Mustang Motorcycle Products, LLC, announced the addition of Chris Hayes as new vice president of Sales. Reporting directly to MAG Accessories Group President Holger Mohr, Hayes will be based in Somerset, Wis., and brings more than 30 years of powersports industry sales and marketing experience to the MAG Accessories Group.
In his new role, Hayes will oversee all retail, dealer and distributor sales operations while leading the development and implementation of strategic processes. Working directly with Kuryakyn and Mustang Sales, Marketing and Events teams, Hayes’ ability to identify key market opportunities will significantly affect sales goals and strategies.
“Like many of us here at Kuryakyn and Mustang, Chris is an enthusiast first and foremost,” said Mohr. “2017 has been a great year for us in regards to delivering new products to market, but there is still plenty of work to be done to ensure we finish strong. Filling this critical role with an industry veteran like Chris, who possesses tremendous credentials and accolades, will undoubtedly take our collective sales forces to an even higher level. His proven experience and intense passion for motorsports will be tremendous assets for our brands going forward.”
During his career, Hayes served as Director of Sales for Harley-Davidson Footwear at Wolverine World Wide Inc. Prior to his role with Harley-Davidson Footwear, Hayes was one of the founders and served as CEO of Specialty Sports Limited, which specializes in the design, manufacturing, and marketing of riding gear and apparel for motorsports enthusiasts. Hayes’ background also includes OEM experience at Yamaha Motor Corp., U.S.A.
“I am honored by the vote of confidence and the opportunity to join the MAG Accessories Group,” said Hayes. “I look forward to leveraging my experience to contribute to the Kuryakyn and Mustang Sales teams. Both companies employ very talented and passionate people, and I look forward to working and riding with them.”