A recent Bloomberg Pursuits article takes a deeper look at the motorcycle industry and manufacturers' efforts to engage a younger riding generation. Bloomberg's Kyle Stock analyzes Motorcycle Industry Council data, noting that motorcycle sales have been relatively flat since the recession began in 2008: "In 2016, U.S. customers rolled of with 371,403 new bikes, roughly half as many as a decade ago."
With an aging population, Stock said manufacturers such as Harley-Davidson and Honda are designing new bikes specifically with new riders in mind. Bikes with simple designs, smaller engines and affordable pricing have emerged to cater to a new generation of powersports enthusiasts.
To read the full article from Bloomberg Pursuits, click here.