Tucker Rocky | Biker’s Choice has named Troy Rochat vice president of the distributor’s newly formed Information Technology and Process Excellence Group.
“Leveraging technology and data for competitive advantage while meeting the needs of our customers and vendors will drive growth and success for Tucker Rocky | Biker’s Choice,” said company president Eric Cagle.
Rochat brings more than 25 years of experience in distribution operations and information technologies. In addition, he has led the successful implementation of several large-scale ERP solutions in areas of manufacturing, material logistics and planning, distribution and warehousing. He was employed by Bombardier Aerospace from 1991-2016 and most recently held the title of general manager, Parts Services Operations.
Tucker Rocky also announced that Kenan Ikels will lead the newly formed Marketing Services Group and is now vice president, Sales and Marketing, which will not only be responsible for “traditional marketing products,” but will also create new channels and products for marketing support materials designed to help powersports dealers expand and grow their business, the company said.
“This year we celebrate the 50th anniversary of Tucker Rocky. We are very excited about the new organizational structure and the additions to the Tucker team. These changes, along with other recent leadership additions, form the foundation for our growth over the next 50 years,” Cagle said.