BRP has announced the addition of a new member to its Management Committee following a reorganization of its product management structure.
Effective immediately, the senior vice president, Global Product Strategy position will be held by Bernard Guy. Reporting to José Boisjoli, president and CEO, Guy will lead product orientation for all BRP vehicles under the Ski-Doo, Lynx, Sea-Doo and Can-Am brands.
"We continue to build on our strategic priorities to support our growth and strengthen our leading position in the powersports industry," said Boisjoli. "With the goal of maximizing our impact on the market, I am creating the new function of Global Product Strategy to better manage our global product portfolio, capitalize on the synergies between our platforms and product lines, and increase our return on investment."
Guy has been with the company for 30 years and has held several roles across many sectors, such as engineering, business development, product planning, as well as sales and marketing. Since 2014, he was vice president and regional general manager responsible for all BRP powersports businesses in North America.
"I am pleased to welcome Bernard to the management team," added Boisjoli, "as I know he will bring a strong strategic and business perspective in future product orientation decisions and in global product portfolio management to achieve the best returns on our product capital investments."