Distributor adds VP of Operations

Tucker Rocky | Biker’s Choice announced that Dan Bradley has joined the company as vice president of operations. Bradley brings more than 25 years of experience in process and supply chain management for companies including Case New Holland, Manitowoc Cranes and Kubota. Bradley will assume responsibility for all distribution operations and will be based at Tucker Rocky’s Fort Worth headquarters.

Bradley, who has long ridden off-road bikes, street bikes and ATVs, is thrilled with the opportunity to apply his skills to an industry he is passionate about.

“I’m looking forward to shortening the distribution cycle at Tucker Rocky | Biker’s Choice by applying my experience in the construction service parts industry, where speed of delivery means the difference between keeping people employed or shutting a job down,” Bradley said.

In his new role at Tucker Rocky | Biker’s Choice, Bradley will apply his extensive experience with parts distribution facilities and logistics networks to stabilize and refine the company’s distribution operations, ensuring that dealers get the right part, at the right time and in the right condition.

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