Royal Enfield opens second Milwaukee area dealership

Royal Enfield North America now has two dealerships in the Milwaukee area — the company’s flagship Royal Enfield showroom and dealership, Royal Enfield of Milwaukee, located in the Third Ward, and a new location in Muskego, Wisconsin. This new dealership brings the growing Royal Enfield North America dealer network to 50.  Both of the locations will be operated by Indian Motorcycle of Metro Milwaukee.

“It’s been a concentrated effort to expand Royal Enfield’s presence in North America,” said Rod Copes, president of Royal Enfield North America. “Partnerships with excellent dealer operators are an important part of our strategy to grow our footprint.”

Sales have already commenced at the Muskego location, while the operation of the  Third Ward location is expected to begin by the end of April.

“It is always a good day when you can  partner with a company like Royal Enfield that has such a rich history in motorcycling,” said Rob Schopf,  Owner of Indian Motorcycle of Metro Milwaukee, “Royal Enfield is an attractive option for all riders and is a perfect compliment to our current line-up.” 

Both dealerships will be carrying the full North American lineup which includes the iconic Bullet, Classic, and the Continental GT.  All Royal Enfield motorcycle styles and colors fall in the segment leading MSRP price range of $5,000 - $6,000 and  come with an attractive two-year unlimited mile warranty.