Cole Harley-Davidson family dealership adds new location

Charlie Cole has added Black Cat Harley-Davidson in Rocky Mount, North Carolina, to his family of dealerships based in Bluefield, West Virginia. Black Cat Harley-Davidson becomes the sixth Harley-Davidson dealership in Cole’s family of dealerships.

The Cole family of Harley-Davidson dealerships is owned by Charlie Cole, a fifth generation Bluefield businessman. Cole began in the Harley-Davidson business in 1998, when he opened his first dealership, Cole Harley-Davidson, in Bluefield.

The other dealerships are Black Bear Harley-Davidson in Wytheville, Virginia; Black Wolf Harley-Davidson in Bristol, Virginia; Charlie’s Harley-Davidson located in Huntington, West Virginia; and Black Jack Harley-Davidson in Florence, South Carolina.

In 2016, all of Cole’s dealerships were ranked in the top 20 percent of Harley-Davidson dealerships in the country, with the Bluefield location being ranked 15 out of the 592 dealerships. In fact, Cole Harley-Davidson received the Gold Bar & Shield. All but one of the Cole Harley-Davidson family dealerships also received recognition as being 2016 Powersports Business Power 50 dealers.

Black Cat Harley-Davidson is a full-service dealership that has access to over 300 new and pre-owned Harley-Davidson motorcycles.

“I look forward to serving the Rocky Mount community and getting to know our new Harley family members. We are going to show Rocky Mount what it means to be in the Cole family,” Cole said.

The company’s focus is as much about the Harley-Davidson experience as it is about motorcycle sales. The managing partner at Black Cat Harley-Davidson is Jason Moore.

The addition makes the 2017 Powersports Business List of Largest Dealership Groups (Where a Person Can Buy a New Motorcycle/ATV) look like this, with their flagship store’s state:

21 dealerships

RideNow Powersports — AZ

14 dealerships

Freedom Powersports — TX

10 dealerships

Windy City Motorcycle — IL

7 dealerships

Team Mancuso Powersports — TX

6 dealerships

Cole Family Farley-Davidson — WV

Logan Powersports Group — WV

Rommel Harley-Davidson — PA

The Motorcycle Company — CA

World of Powersports — IL

5 dealerships

Bumpus Harley-Davidson — TN

Calculated Risk Motorcycle Group — TX

Cycle Works — ALB

Greater Boston Motorsports — MA

Mountain Motorsports — GA

Scott Fischer Enterprises — FL

Changes or additions to the list? Send an email to PSB’s Dave McMahon at

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