The Motorcycle Co. lands four on 2016 Harley-Davidson Bar & Shield list

Kristen Kunzman, marketing director for The Motorcycle Company, reports that four of the group’s dealerships received 2016 Bar & Shield Awards from Harley-Davidson Motor Co.

Huntington Beach Harley-Davidson in Westminster, California, earned the Platinum Bar & Shield, one of only six awarded in the country.

Also, the following dealerships from The Motorcycle Company won the Silver Bar & Shield: Riverside Harley-Davidson in California, Avalanche Harley-Davidson in Lakewood, Colorado; and Rawhide Harley-Davidson in Olathe, Kansas.

The Motorcycle Company has more Bar & Shield Award winners than any other dealer group in the country.

Editor’s note: The Motor Co. does not make the list of Bar & Shield winners public, so dealers are encouraged to send a note to PSB editor in chief Dave McMahon at dmcmahon@powersportsbusiness.com to help spread the good news about their dealership’s success.

Here’s our count so far:

2016 Platinum Bar & Shield Award (6 total awarded)

Huntington Beach Harley-Davidson — Westminster, California

2016 Silver Bar & Shield Award

Avalanche Harley-Davidson — Lakewood, Colorado

Fox River Harley-Davidson — St. Charles, Illinois

Illinois Harley-Davidson — Countryside, Illinois

Rawhide Harley-Davidson — Olathe, Kansas

Riverside Harley-Davidson — Riverside, California

Starved Rock Harley-Davidson — Ottawa, Illinois

Southern Devil Harley-Davidson — Cartersville, Georgia

Superstition Harley-Davidson — Apache Junction, Arizona

Bumpus Harley-Davidson of Jackson — Jackson, Tennessee 

2016 Bronze Bar & Shield Award

Magic City Harley-Davidson — Minot, North Dakota

Barnett’s Las Cruces Harley-Davidson — Las Cruces, New Mexico