U.K.: Honda named feature sponsor of Adventure Travel Show

Honda (U.K.) Motorcycles has become the feature sponsor of the Adventure by Motorcycle seminars at the Adventure Travel Show, set for Jan. 21-22 in London.

In its 21st year, the show is a one-stop-shop for people researching their next far-flung adventure. More than 100 specialist adventure travel operators will be in attendance and show-goers will be able to enjoy a series of talks by people who’ve been there and done it, as well as a program of adventure travel seminars.

Presenting the Adventure by Motorcycles seminars, Honda looks forward to highlighting the wealth of adventure that can be had on two wheels. Acclaimed long-distance motorcyclists, Austin Vince and Lois Pryce, will lead two sessions on each day of the show — one for the novice, two-wheel curious, would-be adventure motorcyclist and the other for the more seasoned rider, looking to map out the next big adventure.

Complementing the advice given in the seminars, Honda will also showcase its Adventure Centre and Off-Road Experience at the event. Run by three-time motocross world champion, Dave Thorpe, the Adventure Centre offers riders a two-day experience on the award-winning new CRF1000L Africa Twin, enabling people to experience first-hand what the bike can do on a variety of terrain. The Off-Road Experience, using CRF250 dirt bikes, allows people of all abilities to experience motocross and enduro riding.

hondaNick Campolucci, head of motorcycles at Honda, is excited to share the two-wheeled adventure message:

“From the iconic Africa Twin, through its new rider friendly CB500X adventure bike to the road-legal CRF250L, Honda has a wide range of motorcycles that can be used for all manner of expeditions.

“Whether it’s an impromptu weekend camping trip to a full-blown cross-continental trek, we want people to remember the excitement that you feel every time you swing your leg over your bike. What better place to do that than at the Adventure Travel Show with inspiring characters such as Austin and Lois?”

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