News

Progressive IMS 2017 tour adds new attractions

Kate SwansonNovember 16, 2016

The Progressive International Motorcycle Shows (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, is geared up and ready to kick start the 2017 tour. The 2017 IMS tour will feature some of the top industry leading manufacturers such as BMW, BRP|Can-Am, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, Royal Enfield, Slingshot, Suzuki, Victory, and Yamaha. Attendees at the 2017 IMS tour will have the opportunity to engage with leading powersports brands, see new motorcycle models for the first time, and enjoy exciting new show attractions.

The 2017 Progressive IMS tour begins in Long Beach, CA November 18-20. To learn more about the tour, please visit: www.motorcycleshows.com

Tracy Harris, senior vice president, Powersports Group, UBM: “We expect the 36^th annual Progressive International Motorcycle Shows to be one of our most innovative yet. We are excited to introduce new ideas into the 2017 tour, while continuing to provide the show that many of our legacy attendees and exhibitors expect. Our show has always been a gathering place, connecting top manufacturers with motorcycle riders, fans, and enthusiasts; while driving trends in the powersports industry.”

The 2017 IMS tour is planned to be one of the most interactive yet with many new attractions for attendees to engage on the show floor. An FMX stunt show, temporary airbrush tattoos, live music, competitions and more will provide entertaining experiences for IMS attendees. One of the newest attractions on the 2017 tour is a mobile app and digital interface that will allow consumers to seamlessly interact with main show attractions and participating brands. The swipe of an event pass will allow attendees to win prizes, play games, join activities and share it all in real time socially; improving the attendee experience.

Another notable attraction is the brand new stunt show, featuring Jimmy Fitzpatrick and the Metal Mulisha Fitz Army. Fitzpatrick and his fellow Fitz Army riders plan to put on a show that has not been seen before on the IMS tour, displaying their freestyle motocross talents in the form of flips, whips, heel clickers and more. This new attraction will be present at five of the seven stops on the 2017 tour, excluding Washington D.C. and Chicago.

Other Key attractions include: Inked Tattoo Parlor; IMS Vintage; the Progressive Welcome Center; the Progressive Stage; the Progressive Parlor; Flo’s Chop Shop; Flo’s Coffee Grinder; The Studio; the Marketplace presented by Cycle Gear; J&P Cycles Ultimate Builder Custom Bike Show; Demo Rides (select cities), and the Kids Zone Presented by Allstate. To learn more about the attractions on the 2017 IMS tour please visit: http://www.motorcycleshows.com/attractions

Scott Hall, motorcycle product manager, Progressive Insurance: “Each year, our goal is to hit the road with a unique destination within the International Motorcycle Show, where we can connect with motorcycle enthusiasts and show them what Progressive is all about. Join us at the newly refreshed Progressive Parlor, where we’ll kick off the tour by teaming up with Movember and bikers across the country to fuel awareness about ‘Throttle Therapy.’ During our first tour date, head to Flo’s Chop Shop to get a fresh, clean shave or a beard trim and help us raise awareness for men’s health.”