DataOne partners with Consumer Research Solutions for product data
News release
DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, is joining the partnership of the Motorcycle Industry Council (MIC) and Consumer Research Solutions (CRS) to provide VIN decoding and vehicle identification for the Model Attribute Matrix — a new MIC/CRS tool for the powersports industry.
The Model Attribute Matrix, also known as MAX, combines MIC-appended data with CRS model attributes for powersports dealers. MAX includes data from motorcycles, scooters, and recreational off-highway vehicles like ATVs, dirt bikes and utility vehicles.
Powersports dealers using MAX data have access to more than 40 attributes from nearly all leading brand models for the past ten years, allowing them to exchange model information and ensure product compatibility. According to MIC Vice President of Research Pat Murphy, “Creating the MAX has long been a priority for the MIC.”
Combining the VINBasic Powersports VIN decoding and Vehicle Identification solutions with MIC’s MAX product, DataOne has supplemented the existing data by allowing MIC member businesses to identify vehicle models.
“We are excited to bring our long-term relationship with DataOne Software into the CRS/MIC partnership. By integrating our years of motorcycle, ATV and UTV quality data with DataOne’s VIN decoding and MIC data, we can deliver a standardized industry solution to MAX clients,” Andrea Desilets, vice president of sales for Consumer Research Solutions, noted.
“Having MIC and CRS choose to use us and recommend our data to their partners further cements our position as the industry standard for powersports VIN decoding and vehicle identification,” added Jake Maki, general manager of DataOne Software.
