Leslie Prevish previews her PSBI@AIMExpo seminar in the Sales & Marketing Track (video)
Leslie Prevish, a favorite blogger among Powersports Business readers, shares a video preview of her seminar at the Powersports Business Institute @ AIMExpo in Orlando. Prevish will present a free dealer training seminar titled “Need New Blood & More Profit? A 3-Step Plan to Sell to Women, Youth and Hispanics.” Her session is set for Friday, Oct. 17 at 9:30 a.m. in Room 206A at the Orange County Convention Center. She will also repeat the session the same day at 3 p.m.
A rider for 25 years, Prevish spent 15 years with Harley-Davidson (three retail, 12 corporate) and created their marketing to women role in 2007. She spearheaded Women Riders Month and a Garage Party Campaign that drove 25,000 women to dealers. After two years at Trek Bicycles, Leslie now helps companies be strategic with their marketing.
Dealers can register for AIMExpo by clicking here.
View the entire Powersports Business Institute @ AIMExpo by clicking here.
