NHL outdoor events, playoffs get major OEM sponsorship

BRP has signed on as the official sponsor of the National Hockey League’s outdoor events and playoffs, Forbes.com reported.

Retired player Mark Messier, who took the ice for the Edmonton Oilers, New York Rangers and Vancouver Canucks, is endorsing the brand. BRP Marketing Director Tom Riley told Forbes.com that the company is trying to attract non-motorcyclists to the Spyder.

To read more from Forbes.com, click here.

To read about Danica Patrick’s recent similar endorsement of the Spyder, click here.