MIC’s Revive Your Ride! promotion underway

The Revive Your Ride! Year-End Giveaway promotion is back to help drive floor traffic, and this year it includes two all-new prize packages for a couple of lucky participating retailers. The successful annual promotion runs through Dec. 31 this year, offering retail customers the chance to win one of 13 prizes — Grand Prize: $2,500; 10 First Prizes: $1,000; Two Second Prizes: $500.

All prizes will be awarded in the form of gift certificates that can be redeemed at the participating dealer’s store for gear, parts, accessories or service.

This year, participating powersports retailers also have a chance to win big. Retailers who register are eligible to win one of two Revive Your Ride Party Packages for staff and customers. The dealer of the grand prize winner will win one Revive Your Ride Party Package, and one other retailer, picked at random from all participating dealers, will also win a Revive Your Ride Party Package that includes catering up to $1,000, $200 for DJ and/or decorations and eight $100 debit cards as prizes, courtesy of the MIC Aftermarket members.

The promotion requires no investment from retailers. It only takes signing up at www.mic.org/reviveyourride.