Yamaha chooses ARI to provide custom P&A website

Yamaha Customer Support Group, a division of Yamaha Motor Corp. U.S.A., has chosen ARI Network Services to develop and deploy a custom website to support its P&A operations.

ARI will build, host and maintain the new website. The site, which will use ARI’s PartStream lookup system, will include a next-generation content management system that will allow the Customer Support Group to use dynamic product merchandising. It will also allow for easy updating of catalog information.

“Our goal is to increase brand visibility of Yamaha Genuine Parts and Accessories. In addition, we want to provide consumers with an online experience that equals, if not exceeds, the best experience available on the web today,” said Frank Pittman, general manager of Yamaha’s Customer Support Group. “We were confident that ARI would be able to help us meet these goals for three reasons. First, ARI has been a trusted partner for more than a decade, providing our dealers with accurate, up‐to‐date parts lookup through PartSmart. Second, ARI has a proven track record of building and hosting our corporate website, www.yamaha‐motor.com. And, finally, we’re confident that ARI’s demonstrated commitment to using forward‐looking technology will continue to enable Yamaha to deploy robust, user‐friendly solutions.”

“We’re excited about the opportunity to expand our relationship with Yamaha Motor Corporation. Yamaha CSG’s selection of ARI is a further testament to the value of the products and services that we have provided Yamaha Motor Corporation over the past 14 years,” ARI president and CEO Roy W. Olivier added. “We look forward to working together to build and deploy an online parts and accessories solution for consumers that will meet their current and future business requirements.”