Shoei, Helmet House team up for free shield promotion

Press release

SHOEI Safety Helmet and their exclusive U.S. distributor, Helmet House, Inc., are pleased to announce a new promotion program in support of the industry-leading SHOEI RF-1100 full-face helmet.

The “SHOEI Factory Authorized RF-1100 Free Shield Promotion” affords buyers of the RF-1100 a free bonus accessory shield at virtually no cost to the purchaser.

From April 12 through May 31, buyers of new 2012 SHOEI RF-1100 full-face helmets will be eligible to receive their choice of one of four bonus accessory face shields for their new RF-1100 helmet with proof of purchase.

U.S. resident RF-1100 buyers just need to fill out the promotion form available from authorized SHOEI Helmet dealers and online retailers in the United States and mail it in with proof of purchase to receive their choice of a clear, light smoke, mellow smoke or dark smoke tinted accessory face shield directly from SHOEI and Helmet House.

“SHOEI is very excited to help our authorized dealers further extend the sales leadership of the RF-1100 with this exciting new promotion,” noted SHOEI Safety Helmet president Hiro Mizushima. “Dealer and consumer response to this promotion has been very strong. SHOEI dealers appreciate the business building potential to further extend SHOEI’s leadership in the premium helmet category while consumers really love getting a bonus accessory shield virtually free of charge, save the cost of mailing in the necessary form and proof of purchase.”

SHOEI’S RF-1100 helmet is the industry-leading premium full-face helmet targeted at performance street and sport-touring riders. For 2012, the RF-1100 is available in nine different graphics along with solid, metallic and matte color ways.

Combined with SHOEI’S unparalleled commitment to product quality and design, the RF-1100 offers a highly advanced variable ventilation system with enlarged venting all fully developed and engineered in SHOEI’S on-site wind tunnels; a shell-integrated rear spoiler made from SHOEI’S exclusive shell forming technology; and an enlarged CW-1 shield over a larger eye port in concert with SHOEI’S exclusive Quick Release Self Adjusting Base Plate System (QRSA) to keep the face shield in constant adjustment against the eye port’s window beading for a secure, noise-free seal. Combined with SHOEI’S advanced AIM+ Shell construction, a fully removable comfort interior and dual-layer EPS liner, the SHOEI RF-1100 comes in five shell sizes across its size range of XXS to XXL.

Full details on the promotion are available on the SHOEI Safety Helmet web site- www.shoei-helmets.com. Dealers may also get full details on this RF-1100 promotion directly from Helmet House at www.helmethouse.com or by contacting their Helmet House account representative or by calling 1-800-421-7247. This promotion is a limited time offer while supplies last. Quantities are limited and will be processed in the order the requests are received.

“The strength of the RF-1100 free face shield promotion is in the offer’s strength and in the program’s simplicity. Dealers have very little to do, just provide the needed form to RF-1100 buyers at time of purchase, SHOEI and Helmet House will take care of the rest. Consumers also have little to do to qualify, just fill out the one-page form with proof of purchase of a 2012 RF-1100, and mail both these items in to receive their free face shield, which has an MSRP of over $50,” said Gary Ramlow, Managing Director of the SHOEI business at Helmet House, Inc. “SHOEI and Helmet House thought it the perfect time to increase our support of our valued retailers while also rewarding consumers who purchase the RF-1100 during the remainder of April and May. Everybody makes out with this great offer.”