Target Corp. is standing up against online discounters, asking its vendors to offer the retail giant special products for its stores or match online rivals' prices, according to a story in The Wall Street Journal.
Target sent a letter to its vendors last week, asking them to help the company avoid "showrooming," where customers use the brick and mortar store to view a product before ordering it online from an Internet-only retailer, usually at a lower price.
To read The Wall Street Journal's full article, click here.
Wow. The hypocrisy on Target's part is stunning. Here's a massive retailer, who's almost as "bad" as Wal-Mart when it comes to disrupting local economies by driving out smaller retailers, forcing wages down, etc., etc. complaining because they are now getting the short end of the stick.
As soon as I saw this stuff http://techcrunch.com/2011/12/10/amazon-pricecheck-discount, as well as Amazon's Christmas season commercial basically telling customers to go into a store, scan the stuff and then buy it off Amazon, I knew it was only a matter of time before the S#!* hit the fan.
It looks like it's time for the goose to come home and roost with the crows, or the gander... Or something. 🙂
Grab some popcorn 'cause it's gonna get ugly.
It's also "funny" that Target used to use Amazon's platform for their e-commerce, then got rid of Amazon to try to build their own e-commerce business, and proceeded to blow themselves up over and over again because of bad technology and execution.
Now that Target is throwing this public hissy fit, the blogosphere has turned it around is accusing Target of trying to find a way to "raise prices"!
Looks like more heads are gonna roll at Target. What's wrong with those guys?