Yamaha Canada reduces prices on 2012 bikes

Yamaha Motor Canada has announced sizeable price reductions to most of the company’s 2012 motorcycles, including models such as the Raider, V-Star 950 and R1. The decreases bring suggested retail pricing more in line with those offered in the U.S.

“Due to market fluctuations and inventory levels, we weren’t able to address the pricing gaps of the last few years as quickly as we would have liked,” said Peter Swanton, national sales manager, motorsports for Yamaha Canada. “But to kick off 2012, we’re well positioned to bring about this price reduction. Yamaha customers can now get many models for the same price they would have paid seven or eight years ago, even with the product technological advances that have happened in the meantime.”

While some prices remain unchanged, many key models have seen significant reductions. Among the more than a dozen models that will see price drops, the Royal Star Venture S decreases $3,900, from $23,899 to $19,999; the Roadstar Silverado S is down $3,700, from $19,199 to $15,499; the Raider drops $3,600, from $19,599 to $15,999; and the FJR 1300 is down $3,200, from $20,199 to $16,999.

“We have great sales programs to complement this change and we’re ready to get Canadians putting quality Yamaha motorcycles back at the top of their wish lists,” Swanton said. “At Yamaha, customers come first and we’re always welcoming new members to the Yamaha family.”

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