Online holiday shopping increases over 2010

Online shopping for the first 46 days of the November to December holiday season has jumped 15 percent over the same period in 2010.

As of Friday, $30.9 billion had been spent online, an increase over the $26.9 billion spent last year, according to a comScore report . Cyber Monday, it appears, will remain as the biggest online shopping day this year, with $1.25 billion spent that day. However, this past week, Dec. 12-16, saw four days with more than $1 billion spent. “Green Monday,” the second Monday of December, which normally sees notable online sales, led the week with $1.13 billion spent. “Free Shipping Day,” a day in which many online retailers offer free shipping followed with $1.07 billion in sales. Each week during the holiday season saw at least 51 percent of transactions made with free shipping.

“Free shipping is undoubtedly one of the most important incentives for consumers and has become a key driver of online buying activity over the past few years,” comScore chairman Gian Fulgoni said. “This season has seen a continuation of the trend where an increasing percentage of transactions involve free shipping, as more consumers demand it and more retailers provide it. During the week of Thanksgiving and Cyber Week we saw at least three in five transactions use free shipping, significantly higher rates than we’ve ever previously observed.”
It’s expected that the online shopping season has already begun to wind down as Christmas approaches.

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