BRP wins industrial design award

The Industrial Designers Society of America has recognized BRP, The Coca Cola Co., Starkey and Oral-B as its 2011 Catalyst Design Case Study winners.

A jury of 18 design and business leaders chose these four cases because they either demonstrated design's power to generate revenue or positively addressed a social challenge.

BRP used consumer-inspired designs to create a new motorcycle category with the three-wheeled Can-Am Spyder.

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