Yamaha uses ATV event to donate to charity

Yamaha’s cross country ATV race team started celebrating the 2011 season early this year at the Grand National Cross Country (GNCC) Ironman in Crawfordsville, Ind. With two series championships already clinched and the season’s largest gathering of racers and fans on hand, Yamaha rolled out a host of racer and fan appreciation activities and raised the donation bar for the “Annual Pink Race.”

Yamaha set an Ironman “Annual Pink Race” record by committing $6,000 in support of FAITH Alliance, a breast cancer resource in Montgomery County, Ind. Yamaha will donate $1,000 on behalf of each of the five Yamaha racers who captured podium finishes in the overall morning and afternoon ATV races and another $1,000 raised via auction.

“Yamaha congratulates … all of the Yamaha racers for a great season of cross country racing,” said Steve Nessl, Yamaha’s ATV/side-by-side marketing manager. “Yamaha is proud to make a financial contribution to the FAITH Alliance and its efforts to support breast cancer patients.”

“On behalf of the entire FAITH Alliance board, I would like to extend our deepest gratitude for the generous donation from Yamaha,” said Sasha Clements of the FAITH Alliance. “We normally operate on small donations from individuals or community events. This donation will make an enormous difference in the amount of assistance we can provide in the following year(s).”

FAITH Alliance provides access to screenings and treatment; assistance with transportation to medical appointments; educational programs to increase awareness of prevention, screening and treatment; coordination of efforts with medical and healthcare communities; informational publications; and services to support the immediate needs of breast cancer patients.

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