Sept. 22, 2008 – Hot News

MIC to Launch New Road Racing Series

The Motorcycle Industry Council (MIC) is planning to launch a new professional road racing series next year in the United States aimed at featuring factory sportbike teams.
The MIC has established USSB Inc., and is working to create a national championship for 2009 that will take place at major racing facilities with rules similar to those now in place.
“We initiated USSB because next year it will offer the only racing series in America for unrestrained factory superbikes and their teams, as well as those who aspire to join their ranks and compete with them,” said MIC President Tim Buche. “We recognize the strong support for this level of racing, among enthusiasts, manufacturers and riders.”
Buche says the MIC engaged in a development process for USSB that takes into consideration the various needs of industry members, manufacturers, track owners, sponsors, racing fans and riders, as well as the desire to grow the sport of road racing. In particular, there is a need to allow manufacturers to use road racing to advance research and development and improve future production motorcycles available to consumers. Buche says that the MIC possesses the resources, the capabilities, the access to talent and the ability to contract with various groups and firms, to meet all of those needs and wishes.
The MIC has established USSB Inc., a wholly owned subsidiary, to be the owner-operator of the series. As the sole shareholder for the subsidiary, the MIC board will appoint the USSB Board of Directors that will then function independently.
To maintain the integrity of the competition, USSB Inc. also will establish an affiliated, but independent sanctioning body, USSB Sanctioning Inc. This organization will employ the series commissioner, a racing CEO who will have responsibility for all competition-related aspects of the series. USSB Inc. will serve as the series promoter, responsible for developing series sponsors, managing series communications and partnering with stakeholders and others to present the series.
Four stakeholder groups will each have a voice and participate in series governance: riders, manufacturers, sanctioning and promoters.

Honda Issues Annual North American Environment Report

American Honda Motor Co. Inc. released its fourth annual report on the company’s environmental efforts and performance in North America.
The 2008 North American Environmental Report covers the company’s operations during the period April 1, 2007-March 31, 2008.
The report looks at the environmental performance of the company’s automobile, powersports and power equipment products, its 14 major manufacturing plants in North America and the corporate activities of 15 Honda group companies in the region.
The company says its cleaner, quieter, and more efficient four-stroke engine technology has been applied to the entire North American lineup of powersports products, including all motorcycles, scooters, ATVs and PWC.
To view the entire report, visit

WPS Names Fieldsheer Brand Manager

Western Powersports Inc. has hired Wayne Gaylord to take over the Fieldsheer line as brand manager. Wayne is a former CCS and WERA racer with a long history of experience in motorcycle apparel and accessories. He most recently spent six years in parts and accessories with the Ride Now Powersports dealer group.
“I have watched the Fieldsheer brand grow over the years and I am excited to join a team focused on quality products and customer service,” Gaylord said.
“We are very excited to have Wayne join our team,” said Western Powersports President/CEO Craig Shoemaker. “With Wayne’s wealth of industry knowledge and experience, combined with Fieldsheer’s position in the market today, we are in position to take the brand to the next level for WPS and our dealers.”

Amazon Launches Motorcycle and ATV Store Inc. announced the launch of its Motorcycle and ATV Store, which the company says will be a single shopping destination for hundreds of thousands of motorcycle and ATV parts, accessories and protective gear. The store showcases a selection of more than 300,000 products from more than 500 manufacturers.
“We are excited to offer motorcycle and ATV customers a huge selection, great prices and the convenience of Amazon’s unique shopping experience,” said Steve Frazier, vice president of automotive for “No matter what style of motorcycle they ride, both new riders and enthusiasts can find the tools, parts and accessories they need to upgrade their bikes, prepare for winter riding, venture off-road or perform routine maintenance.”
For more information, visit psb
The store provides all of the tools and helpful information that customers have come to know and trust, including robust product information, customer reviews, bestsellers, active customer discussion boards, tag communities and image uploading. In addition, many products are eligible for FREE Super Saver Shipping or free two-day shipping with Amazon Prime(TM).
During Pietruszewski’s tenure at Piaggio Group USA, the company’s U.S. dealer network has expanded to more than 400 retail points and unit sales have increased steadily each year to current all-time sales and market share records. psb

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