Industry consultant and Powersports Business blogger Steve Lemco has written a new book titled “Training and Hiring New Salespeople.” Following the success of his last book, “Motorcycle Sales Made Easy,” ...

‘Motorcycle Sales Made Easy’ debuts Feb. 15 Sales consultant and Powersports Business blogger Steve Lemco has written his second sales book, “Motorcycle Sales Made Easy,” which focuses on his premise ...

EDITOR’S NOTE: Ed Lemco has been in the business of training dealers for more than two decades. His composite database of benchmark financial information provided by more than 200 participating ...

For most customers the price it not the main issue. At this time I remind the class that the salespeople could sell many buyers a motorcycle for a million dollars ...

A note to pick up where we left off: If the customer asks about the payment while sitting on the bike and the salesperson wants to spend some more time ...

The first thing I do after I welcome the survivors back to day two of class is take a role count. I almost always come up one or two people ...

If the salesperson gets a sour look and shows fear while it is not his or her money being spent, how in the world can the customer feel good about ...

To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of ...

There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when greeted and soon after they will ask the price of ...

  The classroom is not the place to go into the specifics of each model. It would take way too long to do that. I remind the class of something ...