A new electric bicycle and motorcycle pavilion will launch at the 2019 AIMExpo in Columbus, Ohio.
The Cycle Volta e-bike pavilion will include a dedicated area of the convention center floor focused on all-things electric, including electric-assist bicycles and motorcycles.
Vendor booths, compelling test rides, and educational “Ted Talk” discussions honing in on the parallels, connections, and benefits of transforming e-bike riders to new motorcycle enthusiasts will envelope the Cycle Volta e-bike pavilion footprint.
An industry and consumer e-bike race in the dirt on Friday, Sept. 27, will be part of the trade show. Media and industry dignitaries are encouraged to attend this exciting, after hours event.
“With the evolution of electric-powered bicycles and more powersports manufacturers entering the e-bike arena, more retailers are looking to add e-bikes to their showrooms and engage new audiences,” said Andre Albert, Director, Sales and Marketing, MIC Events. “These products create an opportunity to introduce new riders to powersports and are creating a positive impact on the greater powersports industry. It makes sense that our show evolves to showcase this new and growing segment of the market.”