NPA, Yamalube named premier sponsors of dealer seminars

The Powersports DEALER Seminars @ AIMExpo are being held for the fifth consecutive year thanks to the support of premier sponsors National Powersport Auctions and Yamalube. Additionally, Aegis Powersports is back as sponsor of the Powering Profits track. 

The Powersports DEALER Seminars, the largest and most comprehensive free dealer training sessions offered in the industry, annually attract hundreds of franchised and independent dealers from throughout North America.

Here’s a closer look at the companies who have stepped up in an effort to raise dealer profitability.

National Powersport Auctions

National Powersport Auctions (NPA) is the industry’s wholesale channel for pre-owned powersports, serving the nation’s financial institutions, OEMs and dealers through a multitude of live and online platforms.

“National Powersport Auctions remains one of the most ardent supporters of our industry, and we simply would not be able to offer the lineup of education sessions without their support of the Powersports DEALER Seminars @ AIMExpo,” said Powersports Business editor in chief Dave McMahon, who also manages the Powersports DEALER Seminars. “Their growth over the past year has been impressive, with the addition of a new auction location in Philadelphia and their move into a purpose-built building to replace their old Dallas facility. For the second year in a row at the industry’s largest dealership event, we’re looking forward to helping dealers learn more about how NPA’s strength in the pre-owned business can help them grow their profits.”

“Dealer education is vital to the overall health and growth of our industry,” said Jim Woodruff, chief operating officer of National Powersport Auctions. “Every year the PSB and AIMExpo team host a lineup of highly experience educators who offer insights and secrets into their field of expertise. If you want to be the best operator you can be, you owe it to yourself to attend this year’s Powersports DEALER Seminars @ AIMExpo.”


Yamalube over the past year has set itself apart from other lubricant brands by launching Yamalube Advantage, a 20-year, 5,000-hour, 100,000-mile lubrication limited warranty for use in Yamaha engines.

“It’s fitting that Yamalube has stepped up early in the game to offer their support of the Powersports DEALER Seminars @ AIMExpo as a premier sponsor,” McMahon said. “Dealers and their customers have been capitalizing on Yamalube’s reliability, dependability and durability in every segment of the powersports industry for the past 50 years. We appreciate their partnership and look forward to helping them celebrate with their old and new dealers alike during the seminars at AIMExpo.”

“For the past 50 years Yamalube has dedicated itself to powersports and supporting the dealers in this space by ensuring a top notch product, product training, dealer awareness and technical assistance, much in the same way AIMExpo has supported the dealers,” said Jonathan Frank, marketing manager, Customer Support Group, Yamaha Motor Corporation, U.S.A. “We felt it was extremely important to bring enhanced product training and awareness to the dealers who are in attendance at AIMExpo. By becoming a premier sponsor of the Powersports DEALER Seminars @ AIMExpo, this gives us the platform to do that.” 

Aegis Powersports

Aegis Powersports has been named the sponsor of the Powering Profits track at the 2017 Powersports DEALER Seminars @ AIMExpo.

Aegis Powersports, the Sunnyvale, California-based company that provides finance & insurance products to powersports dealers, continues to build its footprint across the U.S. since its 2014 launch. Aegis is sponsoring a track at the Powersports DEALER Seminars @ AIExpo for the second consecutive year.

“We appreciate the support again this year from our friends at Aegis,” McMahon said. “Their staff’s history in our industry of providing dealers with profitable F&I products dates back decades, and it’s with their support that we’re able to build a track lineup of speakers that allows us to help even more dealers increase their profitability. The Powering Profits track is always a place to find dealers who want to take the next step, and this year in Columbus will be no different.”

“Aegis Powersports is proud to once again sponsor the Powering Profits dealer education track at this year’s AIMExpo in association with Powersports Business,” said Robert Large, senior vice president, Products & Marketing for Aegis Powersports. “The relationship we have with our dealers is truly a partnership, and that means we not only provide the best F&I products, but also the best support, service, customer experience and training. Dealer education is a key part of helping our dealer partners maximize their F&I potential while providing important guidance on trends, compliance and dealer best practices. We are excited to extend our commitment to powersports dealers through the truly top-notch dealer education series at AIMExpo, which we feel is more important and relevant today than ever before.” 


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