Power 50 sponsors head to Columbus to celebrate dealers

Manheim Specialty Auctions, Synchrony Financial and RumbleOn to be part of Power 50 celebration at AIMExpo

A pair of returning sponsors and one new to the lineup will help celebrate the 2017 Powersports Business Power 50 class. The year-long sponsorship begins with announcement of the Power 50 at an awards dinner on the opening night of AIMExpo, and continues until the 2018 Power 50 class is announced in Las Vegas at AIMExpo.

The Power 50, the only program of its kind in the industry, annually selects the 50 most outstanding powersports dealerships in North America and celebrates their success with an awards dinner every year during AIMExpo.

Among the highlights of the celebration is the announcement of the Top 10 dealers in North America, including the No. 1 dealer. In addition, awards are presented to dealers in a variety of Best in Class categories. Power 50 dealers also receive promotion via advertisements placed in Powersports Business and in sister publications Rider and Thunder Press throughout the coming 12 months.

Here’s a look at the three Power 50 sponsors:

Manheim Specialty Auctions

Manheim Specialty Auctions will be returning as a sponsor of the 2017 Power 50 dealer awards program. Manheim Specialty Auctions operates 21 branded dealer auctions dedicated to specialty vehicle types, including motorcycles and powersports.

Manheim is North America’s leading provider of vehicle remarketing services, connecting buyers and sellers to the largest wholesale used vehicle marketplace and most extensive auction network. Through 127 traditional and mobile auction sites and diverse digital channels, the company helps dealer and commercial clients achieve business results by providing innovative end-to-end inventory solutions. 

“It’s no surprise that Manheim Specialty Auctions has decided to once again support the Power 50 as a sponsor,” said Powersports Business editor in chief Dave McMahon, who also manages the Power 50 program. “Manheim can always be relied on to step up and offer support for dealers who continue to raise the bar in the industry. We’re looking forward to announcing the Power 50 in September, and we’re thrilled to once again have the folks from Manheim by our side when we do so.”

“Manheim Specialty Auctions is proud to continue our support of the 2017 Power 50 dealer awards program,” said Kevin Cooper, director of Manheim’s Specialty Division. “The hard work and dedication to the powersports industry exhibited by these nominated dealers deserves recognition, and we’re happy to be a part of this celebration of their exceptional achievements.”

Synchrony Financial 

Synchrony Financial is returning as a sponsor of the 2017 Power 50 dealer awards program. With more than 25 years of experience in the powersports industry, Synchrony Financial continues to be an important retail financing provider for thousands of dealerships nationwide. 

Synchrony Financial is one of the nation’s premier consumer financial services companies, providing a range of credit products through programs it has established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for its partners and offer financial flexibility to its customers. 

“Synchrony Financial is a longstanding supporter of PSB and our industry events, and we can’t wait to present the 2017 Power 50 dealers alongside them,” McMahon said. “In the time that has elapsed since we celebrated the 2016 Power 50 dealers with their support, Synchrony Financial has moved the needle forward in terms of providing retail financing options that simply help dealers grow their business.”

“Our research shows that the availability of financing is an important factor for shoppers when making a powersports purchase,” said Glenn Marino, executive vice president and CEO Payment Solutions, Synchrony Financial. “We’re proud to work with our dealership partners to help their business grow and offer financing to help their customers get the powersports products they want and need. We look forward to recognizing the Powersports Business Power 50 winners.”


RumbleOn is sponsoring the Power 50 for the first time in 2017. RumbleOn aims to be the technological future of the motorcycle marketplace, the only place in an oversupplied world of lead generators, where dealers can receive immediate cash for motorcycles.

“We are looking forward to helping RumbleOn celebrate its first year by connecting them with the 2017 Power 50 dealers of North America,” McMahon said. “Five years ago, we started the Power 50 with the idea of celebrating the most successful dealers, and with the support of a new and innovative company like RumbleOn, it’ll be another memorable event.”

“RumbleOn is very excited to be part of such a great recognition program like the Power 50,” said RumbleOn founder and CEO Marshall Chesrown. “We look forward to being a long-term and profitable solution for all powersports dealers for selling, buying, listing, financing or auctioning all pre-owned inventory.” 


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