MIC part of meeting with Commerce Dept.

Buche, ORIR meets with Commerce Sec. Ross

Outdoor recreation and its impact on the American economy took center stage at the U.S. Department of Commerce on July 27. Members of the Outdoor Recreation Industry Roundtable (ORIR), including Motorcycle Industry Council president and CEO Tim Buche, met with Commerce Secretary Wilbur Ross and other administration officials to discuss outdoor recreation’s importance to the American economy, how increased partnerships can grow jobs and how trade agreements impact the outdoor recreation industry.

Outdoor recreation is vital to the economic and healthful well-being of America. The industry generates $887 billion in direct spending and supports 7.6 million jobs across all 50 states. A total of 99 percent of RVs and 95 percent of boats sold in the U.S. are made in America. Many of the jobs supported by the industry are in rural communities and small businesses, making outdoor recreation an essential part of American life. 

ORIR urged that the new Outdoor Recreation Satellite Account — created as part of the recently enacted Outdoor Recreation Jobs and Economic Impact (Outdoor REC) Act and managed by the Commerce Department’s Bureau of Economic Analysis — be expedited and measure all outdoor recreation economic activity, not just the economic impact of recreation on federal lands and waters. ORIR offered to provide expertise, data and more to assist in the development of ORSA and urged that it then be used to influence public sector budget and policy decisions.

“Secretary Ross oversees a department with many roles and resources of high interest to the recreation industry — from international trade matters to product standards, from regulation of marine fisheries to helping us enjoy marine sanctuaries, from weather forecasting to data on the economy,” said Derrick Crandall, president of the American Recreation Coalition and ORIR member. “We appreciated his time and his interest in our views. We look forward to working with him and his team — and especially to the development of the new Outdoor Recreation Satellite Account.”

Additionally, ORIR members highlighted the economic importance of the North American Free Trade Agreement (NAFTA) to the outdoor recreation industry, noting key trade partnerships with Canada and Mexico and recommending that the overall framework of NAFTA be retained but important “harmonizing” provisions be added.

The secretary showed interest when ORIR explained the importance of delivering the benefits of international tourism to all 50 states with the proven and growing allure of parks and other special places and was encouraged to change the focus of marine sanctuaries and marine fisheries policies to support recreational enjoyment.

ORIR told Secretary Ross that it seeks to partners with the Department of Commerce to keep America’s recreation economy strong by ensuring that the American people and their international guests have access to healthy, active outdoor fun on their public lands and waters and outlined assets ranging from major communications channels to trade shows to fresh ideas. 


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