BRP selected Anomaly as its creative and brand strategy agency of record for its Ski-Doo, Sea-Doo, Evinrude, Can-Am Spyder and Can-Am off-road brands.
“Through the entire selection process, Anomaly distinguished itself with its bold and innovative approach as well as its deep understanding of our business and customers. I’m confident Anomaly’s teams will be instrumental in the evolution of our marketing and customer-engagement strategies,” said Anne-Marie LaBerge, senior vice-president, Global Brands and Communication.
“We were immediately excited by BRP’s global ambition, their values and their appetite for progressive thinking and innovative work. As a company, their culture is very similar to ours so the partnership is a natural fit. We can’t wait to get to work on each of their incredibly dynamic brands,” said Franke Rodriguez, partner/CEO.
Anomaly will work with BRP’s global marketing teams through its Toronto and New York offices, while its other global offices will assist BRP’s regional marketing teams with the objective of supporting a common global strategy.
Anomaly clients include Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diesel, Google, Hershey’s, Lego, MINI, Nike and The Coca-Cola Company.