ARGO launches retail financing program

In partnership with Dealer Direct in the U.S. and TD Auto Finance in Canada, ARGO announced its first North America-wide retail finance program.

Available to ARGO’s North American dealer network as of Jan. 1, the dual partnerships provide ARGO dealers in both Canada and the U.S. with the ability to offer competitive financing programs to prospective customers and end users.

“While Dealer Direct’s track record of providing innovative finance programs to the powersports industry is well documented, never have we had as unique or innovative a product as ARGO,” said Jon Vestal, national sales manager at Dealer Direct. “We’re eager to roll out this new retail finance program to the market and look forward to not only assisting ARGO’s U.S. dealer base to grow their business but also to help end users achieve their dream of ARGO ownership.”

“We’re extremely proud to be working with ARGO as their new Canadian retail finance provider and are confident that with our competitive and flexible financing programs, we can help expand ARGO’s user base as the iconic Canadian brand celebrates its 50 anniversary,” said Maher Markabi, director of sales, TD Auto Finance.

“Being able to offer nationwide retail financing programs is something that our dealers have been asking for, and we’re thrilled to now be delivering this,” said Kevin Asselin, ARGO’s vice president of sales and marketing. “Rolling out nationwide retail financing programs is something that is absolutely critical to ARGO’s growth strategy and for our dealer base. In Dealer Direct and TD Auto Finance, we couldn’t have better partners to be working with.”

Dealer Direct is a division of Arkansas-based First Community Bank.


Leave a Reply

Your email address will not be published. Required fields are marked *