Rizoma, the Italian company known for its innovative design and high-quality aftermarket motorcycle components, announced major changes in its U.S. operations.
Fred Cerrato has been hired as the new general manager of Rizoma U.S.A., overseeing all dealer and consumer efforts in the U.S.
market. Mike Kim has been promoted to account executive and will expand his role in Rizoma’s daily operations and dealer development program.
Cerrato brings a wealth of sales, marketing, technology and management experience to the table, and will set his sights on expanding Rizoma’s dealer network and enhancing consumer awareness of the brand.
“Rizoma is well-known and respected in Europe, and we have a loyal following of dealers and consumers here in the U.S.,” Cerrato said. “The current market reawakening, along with an expansion of Rizoma’s product line, make this the ideal time to increase our efforts in the U.S. market.”
Additionally, Rizoma has hired Vreeke & Associates as its agency of record to help build on the company’s success.
“We’re known for our quality and design, and so is Vreeke & Associates,” said Cerrato. “They’ve created innovative marketing campaigns for industry leaders for decades, and we know they’re the right partner to help grow our business here in the U.S.”
Fabrizio Rigolio, Rizoma CEO, added, “We are continuously evolving our business, and we know that the American market is unique and requires a very targeted effort. Devoting more resources there will expose more motorcycle enthusiasts to the passion and technology of the Rizoma brand.”