BMW Motorrad USA has further expanded its brand in the Gulf Coast with the addition of BMW Motorcycles of New Orleans. The new BMW motorcycle dealership in Harvey, La., joins the Halls Motorsports NOLA group at the same location.
“After 40 years in the motorsports business, we are delighted to have the opportunity to represent BMW,” owner Trent Hall said. “BMW’s expanded lineup and attractive financing programs will allow us to expose more riders to the BMW brand, and put customers on a range of bikes that are not only outstanding in safety and performance, but also a great value.”
The New Orleans dealership is the culmination of the Hall family’s investment and longtime dedication to serving the motorcycling community in the Gulf Coast area. It is the fourth dealership in the family-owned business, which began when Hall’s father and grandfather founded Hall’s Motorsports in 1971.
“We believe the key to our success is our family atmosphere and our love for motorcycles, four wheelers, personal watercraft and utility vehicles,” added Hall. “It is this passion that drives us to be the best in the industry, providing the best products with the most knowledgeable staff.”
“The Halls’ legacy of serving the motorcycling community is compatible with BMWs, and when the opportunity to expand our brand in New Orleans with a well-respected established dealership presented itself, we seized the opportunity,” said Lou Provato, dealer development manager for BMW Motorrad USA. “Trent and his team are passionate about motorcycling and bring a tremendous amount of riding experience and knowledge to motorcycle enthusiasts in their region. We are proud to have them represent the BMW Motorrad brand.”