Helmet distributor expands

Helmet House adds to management staff

Helmet House, Inc. announced it is expanding its apparel business management capabilities to provide more comprehensive dealer assistance, training, consumer interaction and event support for its popular apparel brands Tourmaster, Cortech, Fieldsheer, Mobile Warming and Pokerun.

Joe Parr

Joe Parr joins Helmet House as outside sales & field training manager. Parr brings more than 20 years of powersports business experience and will assist the Helmet House sales force with dealer product training and sales support. Parr’s background includes dealership operations, powersports distributor sales and manufacturer’s representative. Parr previously held positions with Western Power Sports, Helmet House, Ansai Sportswear and several powersports dealerships. Parr will be based in Dallas.

Also joining Helmet House is Zane Steele, who brings experience in dealership sales and retail management to the position of apparel market sales analyst. Steele will be responsible for strategic product sales analysis, and executing sales and marketing initiatives that will continue to grow all Helmet House apparel brands. He comes to Helmet House from retail operations and management positions at Del Amo and Long Beach Motorsports in California. Steele will be based at the company’s headquarters in Calabasas Hills, Calif.

The company also announced that Eli Whitney, one of its most tenured sales executives, will take on the role of consumer and events manager. Whitney will execute the Helmet House event marketing plan, while interacting with riders and consumers around the country. With more than 37 years of sales experience at virtually every level in the Helmet House organization, Whitney brings comprehensive product knowledge, riding experience and customer expertise combined with a passion for interacting with riders and rally participants.  He will be charged with continuing to expand the Helmet House focus on motorcycle events around the United States.

“We are thrilled to welcome Joe and Zane to the Helmet House team, and we congratulate Eli on his ongoing success and welcome him to his new expanded role with consumers and events,” said Bob Miller, president and co-founder of Helmet House. “With our strong growth in 2012 across all major product lines, we feel that expanding our dealer and consumer support is absolutely key to enhancing the position of our apparel and gear brands as the market leaders they are.

I am confident these three gentlemen will be vital to the continued growth of these Helmet House brands, to the benefit of our entire dealer network.”


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