WPS show a good fit for Baffin

Baffin’s newest snowmobile boot incorporates technology that its users know will bring warmth and comfort and those oh-too-chilly snowmobiling days.

Rated at -94F/-70C, dealers were able to learn more about the new Hurricane boot at the Western Power Sports Snowmobile Show this summer in Bloomington, Minn. WPS opted to hold a snow-only show for the first time, and included dozens of manufacturers who provided seminars on their products to WPS dealers who carry snowmobile products.

Jad Simpson, Norwest sales rep for Ontario-based Baffin, was on hand to share the sales potential of the Baffin lineup, especially the new Hurricane. The full-lace boot with ankle strap features lace eyelets that are fabricated to prevent damage to seats. It also has an eight-layer inner boot system with Thermaplush, as well as a removable liner and rubber insole with integrated arch support.

Following the success of the Pivot boot for snowmobilers, the Hurricane “will incorporate a buckle around the ankle, so it’s going to provide beefed up ankle support,” Simpson said. “We’ve taken the best of the Pivot and the Boa lace system and the Ligthning, and incorporated the latest technology into the Hurricane.”

With the company’s origins in manufacturing boots for industrial purposes, the new ankle buckles have endured extensive cold testing.

“We’ve had a good foothold in the States in New England, the Midwest and the Northwest because of our technology,” Simpson said. “To be able to get in front of the WPS reps and show them the selling points, it’s perfect for us.”


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