ProfitX off to a hot start

PowersportsBusinessSeptember 27, 2011

Dana Tutt, owner of Carmichael Honda and Capitol Yamaha in Sacramento, Calif., has already found value in attending ProfitX, and it’s only halfway complete.

Attending ProfitX at the Red Rock Resort Casino and Hotel in Las Vegas for the first time, Tutt found the educational sessions on Monday to be well worth the trip.

“A couple of the educational sessions were really good,” Tutt said. “The social marketing session had a lot of really good information. We’ve all been doing social media, but we learned about some new topics, like
EdgeRank site rankings and how people actually get your information. And I’m not much of a 20-group kind of guy, but I was really impressed with the (John) Spader presentation.”

There’s more in store Tuesday for the more than 100 dealers and attendees, in addition to two dozen exhibitors, who will embark on another day of educational sessions and presentations.

Get a closer look at ProfitX by checking out coverage from Powersports Business on Twitter at #profitx.