Catch three bonus sessions Sunday at ProfitX

For those looking to add even more value to their Profit Xcelerator experience, three bonus sessions will be held during the first registration day Sunday.

At 3 p.m., Bruce Crotteau of Big Bike Parts will outline a process of picking the right aftermarket partner and deciding which products to carry, how much to stock and when to order each product, while keeping your fair share of the profit. Crotteau will also be giving away two 13-315A Wireless Tire Pressure Monitor Systems (a $199.95 value). One will go to a dealer who pre-registers for the event by emailing Crotteau at For the second giveaway, all session attendees’ names will be put into a drawing. Dealers must be present to win both prizes.

At 4 p.m., Hal Ethington of ADP Lightspeed and his colleague Sheila York of ADP Performance, Inc. will share tips for finding hidden cash in and improving the performance of your parts department. They’ll also discuss the tools and business analytics available to measure and ensure profit for your dealership.

Then at 5 p.m., Dairyland Cycle Insurance will present its motorcycle insurance solution at that are available at the point of sale in dealerships and reward dealers for referrals. Those who pre-register for the session by emailing Sarah Weaver at will be entered to win an iPod Touch. Dealers must be present to win.

Following the bonus sessions, the ProfitX expo hall will be open for a networking reception at 6 p.m. The conference picks up again with breakfast a 7 a.m. in the expo hall.

To learn more about ProfitX, click here. Online registration is closed, but registrations will be accepted on site at the Red Rock Resort Casino & Spa. Profit Xcelerator, Powersports Business' conference and expo runs this Sunday through Tuesday.

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