Dealers flock to Club BRP in Montréal

Club BRP kicks off Sunday in Montréal. BRP dealers from throughout the world will converge on the company’s Canadian homeland for a week’s worth of BRP-infused education and test rides. It’s the largest single gathering of BRP dealers in the company’s history, and we’ll have daily coverage of the events online at PowersportsBusiness.com.

In addition to daily seminars, among the dealer events are a presentation of new 2012 Sea-Doo and Can-Am products, demo rides and a trip to Valcourt to BRP headquarters.

BRP is also using the event to reach potential customers, with the public invited to attend events at three different sites: the BRP Crescent Street Summer Festival, the Ultimate Playground test site located at the René-Lévesque Park and the Montréal BRP showroom at the Palais des congrès.

Crescent Street, Montréal’s most popular and well-known street, will be closed to traffic from July 12-16 to make room for BRP’s recreational products. The festival lasts five days, is open to everyone and will feature live entertainment all day long. Crescent Street will also feature BRP’s line of products, and BRP dealers from the Greater Montréal area will be on hand.

The BRP Ultimate Playground will offer six unique experiences on BRP products. Riders will be able to test ride the new 2012 Can-Am ATVs and Can-Am Commander side-by-sides. In additional, Sea-Doo watercraft and boats and Evinrude outboard engines will be available for testing. Visitors also will be able to take a cruise through the streets of Montreal on a Cam-Am Spyder roadster.

For two days, a 45,000 square foot showroom will highlight BRP’s leading brands. In addition to a technology and innovation section, an electronic version of the Can-Am roadster and the joint Moon and Mars exploration projects with the Canadian Space Agency will be presented.

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