Best Western International has introduced a photo contest aimed at traveling motorcyclists.
To celebrate the hotel chain’s 65th anniversary and commemorate the launch of three types of Best Western hotels — Best Western, Best Western Plus and Best Western Premier — motorcyclists are encouraged to take their photos outside of one of the 2,200 Best Westerns in North America. Those who do so and upload their photos to www.facebook.com/BestWestern between now and July 15 will be entered into the contest, which will award 5,000 Best Western Rewards points to three participants per week.
To participate, entrants must sign up for Best Western Ride Rewards, a loyalty program for motorcyclists that allows points to be used for room nights, gift cards, airline miles and more. A grand prize winner will be chosen at random to receive 65,000 points, and the first rider to submit a photo in front of a Best Western, Best Western Plus and Best Western Premier will earn a $650 travel card, good for use at any of the chain’s 4,000 hotels worldwide.