BRP has become the official supplier of Team Lotus for the 2011 FIA Formula One World Championship and Team AirAsia in the 2011 GP2 Series.
"The FIA Formula One World Championship and GP2 Series attract motor sports enthusiasts. We believe that our Can-Am products clearly set the benchmark when it comes to the world of powersports and performance, fitting perfectly in this environment," Bernard Leblanc, vice president and regional general manager of BRP’s Western Europe, Middle-East and Africa division, said in a press release.
BRP will supply each team with a Can-Am Outlander Max 800 Limited that will sport the colors of each team. The ATV will be used to tow equipment between pits and garages at race events and will also appear at other shows and events. A Can-Am Spyder RS roadster will also be provided. This is the first time BRP has entered into such an agreement with either auto racing team.
“We are delighted to welcome BRP into both teams and are very pleased we have the opportunity to showcase the Can-Am Outlander Max 800 Limited in the F1 and GP2 environments and improve our logistical capabilities on track as a result,” said Riad Asmat, CEO of Team Lotus and team principal of Team AirAsia.
In other BRP news, the company has announced it is donating warm clothing to relief efforts in Japan. The clothing has been distributed to BRP’s subsidiary in Japan, and it will be redirected to those in need. The transportation of the clothing from Europe was partially sponsored by FedEx, and from Australia, was partially sponsored by Trade Logistics.
"The Japan earthquake and tsunami has left so many homeless during such a cold time of the year," José Boisjoli, president and CEO of BRP, said in a press release. "We hope that by providing direct relief, we can ease some of the hardships felt by survivors. On behalf of all BRP employees, our thoughts are with them."
BRP’s direct distribution network in the Kanagawa prefecture was not affected by the March 11 earthquake and tsunami.