Rossmeyer dealership closes for renovations

Bruce Rossmeyer’s Harley-Davidson Beach Street location closed April 1 for construction and will reopen this fall as a store and museum.

The Beach Street location, at 290 N. Beach St., Daytona Beach, Fla., is the “Original” Bruce Rossmeyer dealership, the first opened under the Bruce Rossmeyer name. When it reopens, it will be the first museum for the group.

The new museum and store will showcase displays, memorabilia and items for purchase across 20,000 square feet. Motorcycles provided by private enthusiasts will be shown, as will bikes from Bruce Rossmeyer’s personal collection. Other displays will depict historical moments in Harley-Davidson’s history.

Bruce Rossmeyer’s dealerships include the world’s largest Harley-Davidson dealership at Destination Daytona in Ormond Beach, Fla., as well as seven other nationwide locations.

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