MAG hires creative director

Motorsport Aftermarket Group (MAG), a family of powersports brands, has announced that Ross Berlanga will fill the new role of creative director.

Berlanga has a long history in the automotive industry, according to a press release from MAG. He most recently worked with MagnaFlow Exhaust Products and KTC Media Group. His new role will provide company support in print and digital creative development, Web design, video, social media expansion and more.

“The messages and delivery mechanisms for today’s branded marketing campaigns are changing rapidly and we want MAG brands to have every advantage as the economy strengthens,” Eric Anderson, MAG’s vice president of sales and marketing, said in the release. “Adding this new creative director role helps share and leverage fundamental branding tactics, but also successful new technologies and techniques. We welcome Ross because he brings new skills and extensive experience with him from the automotive industry.”

Berlanga said, “I’m excited to be a part of the MAG Family. I’m looking forward to assisting our brands in any of their creative needs. With my hard parts background and passion to design anything that goes with a motor, I’m eager to help strengthen our brand images in all market segments. Adding creative services to its brand portfolio is one more step toward MAG’s synergistic growth.”

Companies operating in coordination with MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, Mustang Motorcycle Products, DragonFire Racing and others.

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