Brad Darling has been promoted to vice president and general manager of Arctic Cat Inc.’s snowmobile division, the company announced Tuesday.
Darling, 45, began the position on Jan. 1, assuming duties previously performed by Christopher Twomey, who retired as CEO at the end of 2010. Darling is charged with leading and growing the company’s snowmobile business, building and executing a global strategy and identifying and developing new and differentiated products.
Before the promotion, Darling served as Arctic Cat’s North American sales director since May 2008. He had been the national sales manager for Canada from October 2004 until May 2008 after starting with the company as a district sales manager in May 2000.
“The combination of Brad’s proven sales and leadership skills, and his deep knowledge of our industry and Arctic Cat’s business, gained through more than a decade with the company, make him an ideal choice to lead our snowmobile division,” Arctic Cat’s President and CEO Claude Jordan said in a press release. “I look forward to his continued contributions, as we work to achieve further gains in Arctic Cat's operational performance and competitive position.”