Sidecar motorcycle OEM sees large U.S. sales increase

PowersportsBusinessJanuary 11, 2011

Ural, an OEM of sidecar motorcycles, saw its U.S. sales increase by 39 percent in 2010, the company announced in a press release.

Its sales were up in each quarter of the year, with its fourth quarter doubling over the same period in 2009.

“We realize that we have seen some of the best results in the motorcycle industry in terms of growth over the last year, but our goal was to get back to the level of sales we had in 2008,” said Madina Merzhoyeva, the company’s vice president of marketing and sales, in a press release. “We feel somewhat disappointed that we didn’t reach this goal and fell short of our pre-crisis results by 18 percent.”

The company produces on- and off-road capable sidecar motorcycles and in 2010 introduced the lower-priced T-series models. Ural has a dealer network of 40.

“Our goal for 2011 is also very aggressive,” Merzhoyeva said. “We believe there are very few motorcycles out there which are as simple, fun to ride and at the same time as practical as Ural.”