UTV aftermarket firm has new leadership

DragonFire Racing, a supplier of aftermarket racing and performance parts for ATVs and UTVs, has announced a new general manager.

Scott Highland will be the Mesa, Ariz.-based company’s new general manager, according to Motorsport Aftermarket Group Inc. (MAG), DragonFire Racing’s parent company.

Highland will continue his responsibilities with MAG as director of dirt and sport bike markets, a position he has held since 2008. He will report to MAG CEO Brian Etter. Prior to joining MAG, Highland spent more than 20 years in the industry, working in management roles at Xceldyne Technologies, CV Products and JE Pistons.

“His leadership and the strength of the team already in place at DFR, will help grow the business along with the UTV market,” Etter said in a press release.

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