Program provides free dealer marketing tools

To help retailers get into the holiday spirit and into the black, the Motorcycle Industry Council (MIC) has a festive new package of Revive Your Ride! marketing tools.

The tools include Web banners, logos, posters, postcards, ads and other digital marketing tools, all free for the taking.

Launched by the MIC Aftermarket Members in November 2009, Revive Your Ride! is the industry’s national promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities specifically to help increase floor-traffic.

“The animated banners are a great way to let your customers know about upcoming holiday events and special promotions,” Cam Arnold, MIC’s vice president of communications, said in a press release.

Dealerships can find complete program information and download logos, advertising templates and other promotional items at www.mic.org/reviveyourride.

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