EICMA sees record-setting attendance

Rain nor the lack of bicycling manufacturers could keep visitors away from Milan, Italy’s EICMA show this year.

The event saw record-setting attendance with more than 500,000 spectators through four public days of the international bicycle and motorcycle exhibition, according to a press release from EICMA. Organizers had targeted to reach 450,000 guests, the number that showed in 2009. However attendance was up each day over last year. Thursday’s opener saw a 5 percent increase; Friday was up 18 percent; 24 percent more showed Saturday, and on a rainy and cold Sunday, attendance was up 13 percent.

EICMA drew 45,708 operators, 12,583 of which were from outside Italy. The event’s Web site saw 340,664 hits during EICMA, which was up from 271,438 hits last year.

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