Aftermarket brand moves entirely to dealer direct

Aftermarket exhaust manufacturer LeoVince USA is aligning its North American distribution with its worldwide operations, going entirely to a dealer-direct model.

The company said in a mutual agreement, LeoVince USA and Tucker Rocky Distributing ended their relationship. LeoVince began moving to a dealer-direct model one year ago when it severed relationships with two other national distributors.

Tim Calhoun, executive vice president of LeoVince USA, said in a press release the current challenging marketplace “has expedited this planned change for our company, which will allow us to best serve our dealer network and our fast-growing Forza dealer network. It is more efficient, offers dealers better product availability and allows us to offer an extremely high level of customer sales and after-sale service.”

As a result of the move, LeoVince is launching a massive inventory cleanup and clearance sale. The company believes this will help eliminate the returns and rotations created through prior distribution relationships. 

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