Free Webinar to examine dealer e-commerce practices

How to improve a dealership’s e-commerce profits will be the topic of an upcoming Webinar.

The event, free to dealers and the industry at-large, is scheduled for Wednesday, Sept. 8 at 1 p.m. Central Time.

“This is obviously a key topic for the industry right now as it’s been one of the few growth areas the industry has seen in the past 18 months,” Powersports Business Editor Neil Pascale said.

What kind of growth dealers should expect from their e-commerce will be discussed as well as how often dealers are selling below MSRP.

“Our partner PowerSports Network is providing national data that examines the MSRP issue,” Pascale said. “I think the results will surprise you.”

To register for the event, visit https://powersportsbusiness.webex.com/powersportsbusiness/onstage/g.php?t=a=666142591.

The Webinar is being presented as part of a new partnership between Powersports Business and PowerSports Network. The companies will provide free Webinars for the industry this summer and fall. The Webinars will lead into a two-day dealer education conference & expo called Profit Xcelerator. The event, which drew more than 350 industry members last year, will be held Oct. 15-17 in Las Vegas. See www.powersportsbusiness.com/PSBCE/index.cfm for details on the event.

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