Aug. 9, 2010 – Snowmobile Digest

Hall of Fame to induct new members

Recognizing and honoring their contributions to the sport of snowmobiling, six new members will be inducted into the International Snowmobile Hall of Fame (ISHOF), now located in Eagle River, Wis. The induction will take place Sept. 18 to culminate a full weekend of activities for the inductees, their families and friends. All interested snowmobilers are invited to this gala event.

“We are very pleased to add five new members to this very prestigious program who will now take their rightful and honored place alongside 78 past inductees,” said Scott Eilertson, president of ISHOF.

The weekend will be filled with activities, including golfing, shopping tours and pontoon boat rides. Also the Eagle River Derby Track is hosting its annual reunion with grass drags and an antique/vintage swap meet that same weekend.

The five people to be inducted into the hall of fame are Fred Fox, Judy and Bob King, Charles Kurtz, Ed Skomoroh as well as Powersports Business’ own John Ehlert.

Ehlert has been an advocate of snowmobiling for more than 30 years, first as a writer and then publisher, founding Ehlert Publishing in the late 1970s. He grew the business into the largest snowmobile publishing company in the industry. His editorial department was instrumental in creating the annual reviews of new models and was a strong voice for the advancement of snowmobiling.

Ski-Doo names new marketing manager

BRP has named France Landreville as its new manager of Ski-Doo marketing, the company reported in a release.

Starting this month, Landreville will be responsible for the communications elements of Ski-Doo, focusing on ad campaigns, brochure and Internet communications.

She has been with BRP since 2002, mainly as a marketing coordinator, working on the launch of the Can-Am side-by-side vehicle and the B.E.S.T. extended warranty program.

Minnesota event Hay Days gets new location

The Sno Barons Hay Days Grass Drag event will now be located in Sunrise Township, Minn., as stated in a Bob’s Cycle Supply press release. It will take place Sept. 11-12.

Hay Days is well known for being one of the largest snowmobile events in the world. Its new location should have a larger showing of vendors and racers, stated the release. The Swap & Vendor area features sleds, cycles and apparel, along with current Snowcross racers, such as Tucker Hibbert, Robbie Malinoski and Ross Martin. psb


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